A quirky and light-hearted video that grabbed my attention recently, via the Cool Hunting resource site, was a short interview with Allen Woodall, founder of the world’s largest Lunchbox Museum in Columbus, Georgia, USA.
The video very sweetly captures the nostalgia and design of the old colourful lunchboxes we used to bring to school, while Allen fondly and passionately recalls their evolution through the 20th Century.
What was interesting about them was not just their functionality in carrying your school lunch, but how they were also used to be effective and personal advertising displays. Woodall begins the short piece by recalling the old paper bag he used in the 40′s to carry his lunch, when the 1950′s saw the arrival of the metal lunchbox on the scene, featuring the likes of Hopalong Cassidy. Gradually after this, everything that was on tv was appearing on a lunchbox – “They figured that, if we get on that lunchbox and do this right, the kids are gonna be taking that TV show to school with them!”.
In all, Woodall’s Lunchbox Museum features over 2,000 lunchboxes, Thermos and other related materials. The visible evolution of popular illustration styles is also interesting, from the staid scenes depicting Boy and Girl scouts in the 40′s, to the more visually exciting Rambo and Star Wars lunchboxes of the late 70s and early 80s.
The charm of this very short documentary piece is the nostaglia for our youth – I personally remember having a Mickey Mouse lunchbox, and a very prized Jurrasic Park lunchbox, sadly lost in the past now also. Did you have a favourite school lunchbox when you were a child, and can you remember what it was?
You can view The Lunchbox Museum video at: http://vimeo.com/73009360