It’s that time of year again when we take a look at upcoming trends to look out for. With 2016 on the horizon we’re predicting some digital trends that will be “all the rage”, and what we’ll be looking out for.
1. Custom Drawn Illustrations
One of the more unpretentious trends of 2016 is illustration. Photos will be replaced with hand drawn doodles and custom made illustrations. Not only is it an effective means of creating brand differentiation and uniqueness, but illustration can play a very important part in enhancing the information on a website.
Incorporating illustrations can symbolize what your business stands for, i.e. comical, artistic, classical, and earthy. They create an eye-catching page that can’t be easily replicated by competitors. This web strategy tends to suit more creative businesses. Sites like www.everylastdrop.co.uk pictured above integrates custom-made illustration work that illustrates their story and brand, while MS Ireland combined the character of Wiggins below with photography to promote their 2015 Read-a- thon.
Cinemagraphs are photographs that contain a repeated movement. They are usually in animated GIF form and give the illusion that you’re watching a video. A high quality cinemagraph as a back round will make your site more visually appealing. Cinemagraphs have a very diverse effect on user attention, they can be used to draw interest and even produce an emotive effect on the viewer. Recently businesses have been using Cinemagraphs/GIFs to advertise on social media to great effect. Rarely do you log into a social media account and not see a Cinemagraph/GIF!
See below a sample from a campaign by blogging duo Jason Beck and Kevin Burg for fashion brand Juicy Couture. They were commissioned to create a series of cinemagraphs using a range of Juicy Couture products.
3. Dramatic Typography
We have seen typography as a trend in previous years, however we predict that in 2016 it will become bigger and better, more eye-catching and dramatic. It has an immediate effect on visitors as it is noticeable and clearly shows them what your message is. In addition web designers now have a wider variety of fonts to use. The right combination can leave you with a unique and impressive website. If it’s good enough for Paul Rand…
4. Flat Design 2.0
Flat design has been around for a while now and it goes hand in hand with other trends such as responsive web design. Flat design is going to evolve in a way that maintains its qualities, but also gives it an element of depth. This can be achieved through the use of long shadows, vibrant colour schemes and simply through typography. The new evolution is called flat design 2.0 and we predict it will be the next big thing! Check out Google Santa Tracker
If you haven’t heard of Periscope then you certainly need to be familiar with the app in 2016. Periscope is a relatively new app, owned by twitter that allows you to broadcast live videos from your phone and share your live link on twitter. This enables you to share what’s happening around you, with the world or just a few friends. This app is perfect for events, particularly if you are sharing exclusives. Major newsrooms such as CNN and BBC are using Periscope, as well as The X Factor and Jamie Oliver. Earlier this week Renua used Periscope to launch their party’s Manifesto for the upcoming election.
Available on Android and iOS.
Trends represent popular techniques, but don’t follow trends just because they’re ‘hip’. Choose the technique that most suit your users, fully represents your business and shows your brand essence.