Marketing Materials that Increase Brand Awareness
Do you want your brand to get noticed? Are you looking for a suite of marketing materials that can help drive awareness of your brand?
Once you’ve identified your brand essence and developed your brand identity, you need to communicate it. Every touchpoint, every visual, every piece of marketing collateral needs to tell part of the same story.
The key is consistency. And from your exhibition stands and point of sale displays, to your infographics and fleet vehicle designs, we can help you consistently communicate your brand to drive awareness and growth.
Inspiring Ideas and Captivating Designs
Consistency can often be confused with bland. Saying the same thing, in the same way, with the same look and feel. Many marketers struggle to find that balance between creating new and inspiring materials, whilst keeping them on brand. It can be daunting.
But at TOTEM, we don’t see the two as mutually exclusive. There are many different ways to tell a story and there are many different ways to visualise and convey an emotion. Because that’s what your brand is… it’s an emotion, an intuitive gut reaction. And it’s a story. Your story.
Once we understand your core brand essence, we can create the inspiring ideas and captivating designs that allow you bring that same consistent brand story to life in new and unique ways. Each piece will feel fresh and innovative, yet consistently tell the same story.
Make your brand stand out from the crowd
To make your brand stand out from the crowd, we carefully look at which part of your story each piece of collateral needs to tell us. The key innovations you may want to communicate at your exhibition stand, can be very different to the offers you’d like your point of sale displays to communicate. Your infographic designs may need to communicate something totally different to your livery and vehicle design. All different messages, in all different environments – all needing something different to make them stand out from the crowd.
And that’s what we can do. From packaging to vehicle wrapping and exhibition designs, we’ll bring your brand to life across all your marketing collateral in a way that makes you stand out from your competitors.
We’re a design agency that can help you be both innovative and consistent in how you communicate your brand across all your marketing materials.
Call us today to find out how TOTEM can help develop your marketing collateral and make your brand stand out from the crowd.