A BRAND RELAUNCH CHALLENGE
Time and again, the bi-annual JNLR results have shown Cork’s 96fm to dominate the radio market in Cork City and County. Along with its sister radio station, C103, it consistently places ahead of competitors in terms of listenership figures.
After going through a company rebranding strategy process, Cork’s 96fm needed rebranding experts, like TOTEM, to come up with the design solutions needed for a successful brand relaunch. They enlisted TOTEM to help apply this new identity across all their marketing collateral.
A BRAND RELAUNCH SOLUTION
A successful radio station like Cork’s 96fm needs to engage a company with a diverse range of design skills. Following the development of their new brand strategy, TOTEM worked on the application of a new identity across all in-house, display, advertising and marketing materials for rebranding.
This included a re-design of the vehicle branding on the 96fm and C103 fleet vehicles, exhibition stands, pull up banners, Gazebos and shrouds for outside broadcasts, as well as stationery, print and outdoor advertising.
The strength of the Cork’s 96fm brand is vital to their continued success, and we worked to maximize the benefits of rebranding for them, by ensuring their strong, new identity, shone through consistently on all design materials.
“We regularly work with TOTEM. They’re a design company with a difference – bringing not just a flair for products we need (brochures, digital presentations, advertising, vehicle wraps and so on) but a clear understanding of the Cork’s 96fm brand. Given the nature of our fast moving business, we often need a very quick turnaround. TOTEM respond quickly, don’t miss deadlines and never let us down!”
CEO, Cork’s 96fm