DSI is the national voluntary group supporting people with Down Syndrome and their families. It tasked TOTEM with modernising the public image of group within its community, and helping to foster a positive awareness generally.
We worked with DSI to develop a clear look and feel across a series of posters and to develop a consistency and brand awareness through a variety of brochures, leaflets, adverts and calendars. In doing so, our copywriter closely consulted with the client to achieve an optimum, accessible and memorable series of messages. Clean, eye-catching designs and a colourful series of positive and empowering images were used throughout. As a result, the perception of the group has improved among its constituency, and awareness is growing among the public.
“We wanted TOTEM to help with modernising the public image of DSI, as well as helping to grow awareness. We were delighted with their approach, and the results, which delivered on the goals across all platforms – website, brochures, posters, ads and calendar. We would certainly work with them again.”
Down Syndrome Ireland