EirGen Pharma is a world-leader in the development, registration, manufacture and supply of high-potency pharmaceutical products to global markets. Having positioned itself as a market leader, the company required a new website and associated materials which reflected that and to help it grow sales.
We designed this website as a very visual experience. It strongly emphasised EirGen’s brand, innovation and commitment to excellence. This is a highly specialised company, focusing on the high-containment and high-potency generic drug sector of the Pharmaceutical industry, so the site needed to reflect its purpose, mission and professionalism with clarity and impact.
Functionality and ease of navigation was paramount, but it was important that the site made a strong visual impression on the user (and potential customer) too. Visual metaphors such as the hot air balloon, in conjunction with planned photography, were used to illustrate EirGen’s purpose and its position as a growing, market-leading Pharma company.
The concept and design were also applied to an eight-page brochure, as well as exhibition materials for the CPhi Worldwide Exhibition, Berlin in 2017.
“TOTEM quickly understood our key messages. We’ve grown in recent years to become a market-leader in the development, registration, manufacture and supply of high-potency pharmaceutical products, and TOTEM were able to help re-position our website, brochure and exhibition materials to reflect that. Colin and his team are extremely effective communicators and facilitators; skills which they put to good use to describe our business through a broad range of promotion materials. You know where you stand, where the process is, and what their thinking is, at all stages.”
PATSY CARNEY, CEO