FAILTE IRELAND

THE CHALLENGE

Fáilte Ireland is the National Tourism Development Authority of Ireland, and a regular client of ours. Its role is to support the Irish tourism industry and to sustain Ireland as a high-quality and competitive tourism destination.

THE SOLUTION

TOTEM has worked with Fáilte Ireland on a wide variety of domestic marketing campaigns, from the strategic planning level to the full range of visual materials. Projects have ranged from The Wild Atlantic Way to Blueway signage, display areas at Shannon and Cork Airport, Tourism Matters newsletters and more.

Every Fáilte Ireland project has its own theme and mission, but it’s important to understand that with this client, individual projects must fit with the organisation’s broader objectives too. We at TOTEM bring our full range of expertise and experience to bear, from the bigger brand-planning picture, right down to the look and feel of individual design products. The relationship is ongoing, and one we enjoy immensely.

AWARDS

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