Flynn Hotels is a group of four family-owned four-star hotels in Ireland. Great service, well-appointed hotel rooms and fine dining are all key features of its four Irish properties. The client wanted to create a group identity, along with a series of marketing collateral to help market the four premises collectively.
The Flynn Hotels tagline – “from our family to yours” – inspired the use of the family crest to develop an elegant identity. Modern typography, a minimalist style and the grey and gold palette we used helped create an identity that reflects the luxury and quality service the group provides. From there, we developed a series of marketing collateral for each of the hotels. The brochures were designed to reflect the four-star service they offer and visually showcase their grounds, rooms and facilities – with copy that told the story of the hotels. On the brochure, for instance, gold foil was applied to reflect excellence, while stylish type layouts were used to give a sense of space and comfort. Flynn Hotels also chose TOTEM for its Advertising and Promotional signage, for a wide range of uses.
“We worked with TOTEM to create a new identity for Flynn Hotels. We were immediately impressed with the concepts presented, and we felt confident that the values of our family-run business would be reflected in the finished designs. We weren’t disappointed. Our new marketing collateral has given us the visual presence that we wanted throughout the country. Colin and his team are very helpful and professional which is why we continue to work with TOTEM.”
GROUP SALES & MARKETING DIRECTOR, Flynn Hotels