A PHARMA MARKETING CHALLENGE
Fresenius Kabi Ireland is a subsidiary of the Fresenius Kabi global health care group. They specialize in the therapy and care of critically and chronically ill patients by providing intravenously administered drugs, infusion therapies, clinical nutrition and related medical devices.
Fresenius Kabi are committed to improving patients’ quality of life and offer a comprehensive range of products with accessible, helpful support. In a competitive medical market, Fresenius Kabi require TOTEM’s diverse range of design skills to develop pharmaceutical marketing materials to help engage customers and to emphasise their individual products’ unique strengths and benefits. More than just a newsletter design for pharmaceutical contacts, they needed strategic thinking and expert marketing for pharmaceutical industry events that could deliver the knockout concepts that would help them stand out.
AN INNOVATIVE SOLUTION THAT PACKED A PUNCH
Our goal with Fresenius Kabi is to make the complicated simple. Creating a brochure design for pharmaceutical companies, or any collateral for a company like Fresneius Kabi, requires you to take their technical information and represent it in a clear, visual and easy to understand format.
We design visual concepts for advertising and marketing collateral that engage customers and communicate clearly the essence of what their products and services are about. We breakdown large amounts of information and analysis into layouts for leaflets and brochures that are easy to navigate and read.
Fresenius Kabi’s range of design needs are diverse, and we work with them to achieve their goals no matter what is required. We developed a newsletter design for medical and healthcare professionals, creating a masthead, informal layouts and colour palette that helped them to keep in contact with their customers.
Fresenius Kabi hosted a premium event in the Guinness Storehouse with Katie Taylor as a keynote speaker. Our design for the event, based around our 5kcal boxer character, reflected prestige and the gold standard, with die-cut gold medal invitations and event programmes.
Fresenius Kabi was also the first client TOTEM developed an Interactive HTML5 Presentation for, which transformed how they interacted with the healthcare industry… Read more
TOTEM are experts in healthcare and pharma design. From pharmaceutical logo designs, to marketing and events materials, to HTML5 presentations – if you’re looking for creative ideas that can pack a punch, we can help.