Harty Oysters was founded in 1985 by Jim Harty, one of the first people in the country to recognise the potential for growing oysters in the Celtic Sea. The business has grown substantially over the years, and now his sons Ray, Joe and Shay want to take the family operation to the next levels.
The Harty family has targeted the Chinese market as a main area of growth, but they also sell direct to wholesalers in the UK, French, German and Italian markets. To do this effectively, Harty Oysters needed a re-brand that would work consistently across a broad range of marketing materials.
TOTEM created a confident, contemporary new brand identity for Harty Oysters in close consultation with the family business. Key elements included a motif featuring a ligature of the two initial letters, and a sophisticated colour palette of greens and gold that reflects the quality product. In creating Harty’s brand identity we wanted to reflect the fact that this was a modern Irish food company whos ethos has always been centered around sustainability (long before it became fashionable to do so). The branding has since been rolled out across stationery, display stands, packaging and a responsive website, and we continue to work with the company.