IRISH HEART FOUNDATION

THE CHALLENGE

We work with ASK Direct, a direct marketing fundraising agency that helps some of Ireland’s most exciting charities and non-profit organisations to raise money and recruit supporters. One of its clients is The Irish Heart Foundation, the national charity tasked with fighting heart disease and stroke. They required direct marketing campaigns, newsletters, brochures and campaign identities to support fundraising.

THE SOLUTION

With a mission to improve the cardiovascular health of people living in Ireland, the IHF provides information and heart health programmes, supports patients and carries out research and education. The Foundation is 92% funded by public donations, so fundraising campaigns are paramount to its effectiveness. As well as the standard fundraising packs (forms, letters, envelopes), TOTEM has designed materials ranging from newsletters and brochures outlining new areas of research, to custom pieces such as Timeline posters, die cut return cards and new identities for IHF events such as the Remember December campaign. All of the above work with and compliment the main IHF identity. Previously, our design work for Ask Direct’s Irish Heart Foundation “Micro Bubbles” mailing campaign won an award for Best Direct Marketing Campaign at the Irish Fundraising Awards.

AWARDS

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