Suir Engineering is one of Ireland’s top engineering companies. Delivering cutting-edge solutions is what they do. So, they needed a website that wasn’t just good – but great.
They stand for innovation, quality, reliability and value. Our brief was to reflect this digitally with a modern and responsive website.
Our key challenge, was the broad range of people that this website would need to appeal to – clients, prospects, employees and the wider community.
It needed to talk to each of them individually. But also in a way that gave a consistent experience of the brand.
We started with a singular and bold message “Succeed by delivering a better experience”.
This is the essence of what Suir Engineering do. And it provided the inspiration for our final design solution. On arrival at the home page, your met with this striking statement. And an equally striking, bold and inspiring image that takes up the entire space above the fold. Immediately, this brings the users eye to the navigation section, allowing them to select the industry, service or topic they’re interested in. No wading through realms of complex information. And no pop-ups distracting you with prequalifying questions. Just good design and simplicity to deliver you, the user, a truly better experience.
All copy was streamlined, refreshed and organised into key messages. Everything was presented with captivating imagery and simple layouts to make even the most complicated messages seem easy to consume.
If you’d like advice on how your website could better reflect your brand, like suireng.ie, get in touch. We’d love to chat.