Waterford Treasures is an award-winning collection of three museums in the city’s Viking Triangle. The three are very different museums, although located within a few paces of each other, and together they tell the 1,100-year-old story of Waterford, from its foundation by Vikings in 914AD up to the late 20th Century. A suite of identities was required for each of the individual museums, as well as one umbrella identity for all three. The identities needed to convey the physical closeness of the museums, as well as the rich stories and history contained within each.
We used an illustrative approach to create an emblem accentuating the elegant curves and unique style of each building. The emblem combined all three to emphasis their partnership under the Waterford Treasures brand. Gold ink evoked a sense of the treasures on offer. A rich colour palette reflected the heritage involved, and stylish, contemporary typography was utilised to create a sense of the historic stories and artefacts in the modern age. This brand identity has since been extended into various other materials for Waterford Treasures, including street banners and on-site signage, as well as promotional brochures, maps and leaflets.
“TOTEM took a difficult brief and executed it brilliantly. They were able to look objectively at the project and create an identity system that we are very proud of. The identities have now been rolled out to signage and marketing materials and they are certainly beginning to bring the Waterford Museum of Treasures brand to life. Without their help, moving the museum forward like this would have been impossible. This is a talented, creative and flexible staff that takes pride in their work, really listens to a brief, and responds accordingly.”
EAMONN MCENEANEY, MUSEUM DIRECTOR