We work with ASK Direct, a direct marketing fundraising agency that helps some of Ireland’s most exciting charities and non-profit organisations to raise money and recruit supporters. One of the clients they work with is Trócaire – an Irish charity that raises funds for development and emergency relief in over 20 developing countries globally. Each year, the charity requires a number of direct marketing campaigns to support it’s fundraising and to raise awareness.
Trócaire’s dual mandate is to support the most vulnerable people in the developing world, while also raising awareness of injustice and global poverty in Ireland. With this in mind we have designed direct marketing campaigns that put the affected people and their stories front and center in a clear and visually engaging way.
We have worked on a number successful Lent and Christmas campaigns for Trócaire that have surpassed the client’s prior expectations, in terms of response rate. These direct marketing campaigns include fundraising collateral (such as forms, letters, and impactful Outer Envelopes) as well as leaflets and brochures that help to tell stories and raise awareness.
We take the case studies and content supplied to us and present them in a way that connects with the donor, resulting in them supporting Trócaire’s work in developmment and emergency relief overseas.