In today’s fast paced marketing environment, it can get a little crowded. Ensuring your brand stands out can be difficult, so we have put together a few pointers to ensure you and your brand won’t get lost in the crowd.
1. Tell your story
One of the key things to remember when it comes to making your brand stand out is to ensure you tell your story. The world is full of brands, so in order for yours to stand out, people need to know how your brand got to where it is today, what is at the core of your business and what it is you stand for. Ensuring your brand communicates all of this can be tricky, so take your time and make sure your brand captures you, your business and its ethos. Essentially, your essence.
2. Show your personality
It might seem like an obvious one, but always let your personality shine through. Your audience enjoys seeing and hearing the people behind the business and the brand. Reminding your customers that there are real people behind it all makes the brand more likeable and personable. It enhances the connection with your clients. It’s easy to get caught up in what others are doing but remember, you and your team are the reason the business is going strong, so have faith in your personality and don’t be afraid to let your brand reflect it.
3. Make it meaningful
Your brand needs to be meaningful and memorable if it is going to stand out from the crowd. The most effective brands form a connection with their audience by tapping into different emotions. Regardless of whether it’s humour, nostalgia, joy or trust, striking a chord with your customers is vital to make a lasting impression. So think outside the box and never underestimate how influential human emotion can be to making your brand a success.
4. Offer a brand experience
A brand is not a logo or tagline. A brand is a person’s emotional response to a product or service. It is subjective and should focus on creating an experience. Your customer needs to have a positive encounter each and every time they use your product or service and this goes beyond visuals. It is everything from how you answer the phone, to your employees, to the feeling people have when they think of your business. Delivering a positive brand experience to your customers will ensure you are memorable and give you an edge over your competitors.
5. Focus on your strengths
You will often find that you can do a lot of things well but in order for your brand to be distinctive, you need to focus on your best strengths. Distinguish your brand from the others by identifying what skills make you different. Focus on this as your unique selling point and instead of trying to be all things to all people, become specialists at a select few services. This will enable you to provide excellent service, deliver a memorable brand experience and ultimately ensure your brand stands above the rest.