13 – Lucky for some

Continuing on our 13th birthday celebrations we have decided to take a nostalgic look back over the years and pick 13 different concepts that help tell our story. As you’ll see the designs are wide and varied – some made us smile, others made us cry, but they all made a difference to our clients – our ultimate goal. The only common theme is that “we are still proud of all of them…”


/// Student Counselling & Development  –  2003
One of our first projects was for Student Counselling & Development, a department in UCC. They needed to create a presence on campus to make students aware that their service existed. We developed an inclusive people centered brand identity that was rolled out to various marketing materials. These emphasised two main areas that students struggled with – personal identity and change.  In 2003 we won silver at the Irish Design Effectiveness Award’s for this project – TOTEM’s very first award : ) 



/// YouGetItBack.com  –  2005
In 2005 YouGetItBack.com were a high potential start up business with Enterprise Ireland. They had a great business idea – a new 24/7 lost & found service that makes it easy for people to return lost items to their rightful owners
but no brand. We worked with their team to create a memorable identity that captured their essence – a professional, trustworthy service that delivers and is going places. We created a host of marketing and sales material from POS, packaging, brochures and a website which helped YouGetItBack.com go from being an ‘enterprise with promise’ to a major player in a very short space in time.  We were the overall Grand Prix Winner at the 2006 Irish Design Effectiveness Award’s with this project.


Alan Dalton

/// Alan Dalton Goldsmith  –  2007
Alan Dalton is an innovative goldsmith based in Dungarvan and in 2007 we helped him rebrand. At the heart of the new identity we created a ligature motif based on his initials and an old alchemy symbol. We won a gold award from the New York based GRAPHIS, The International Journal of Visual Communication for this identity.


SE Pocket Guide

/// Fáilte Ireland  –  2008 & 2015
Back in 2008 we helped South East Tourism develop their flagship guidebook from an A4 brochure into a more user friendly pocket guide. It is fantastic to see that this new format has stood the test of time and in 2015 we were delighted to have worked on the South East Guide again, this time for Fáilte Ireland. We also worked on the other 6 regional pocket guides too, as it has gone nationwide.



/// The Cliff House Hotel  –  2008
In 2008 we created and designed the original brochure for the five star, boutique Cliff House Hotel. The cover used the hotels signature grey cupastone, with a dye-cut window inviting the reader to look inside. The internal layout allows Andrew Bradley’s stunning photography to take centre stage and visually tell the hotels story – reinforcing that old adage “a picture is worth a thousand words”. We won Best Hotel Brochure – Individual Property at the Hospitality Sales Marketing Association International Awards.



/// Fresenius Kabi  –   2010
Fresenius Kabi are a global health care company, specialising in lifesaving medicines and technologies for clinical nutrition. In 2010, we developed the ‘Boxer’ character to illustrate their 5kcal product’s strength, and how it was better than the competition. Following the London Olympics, Fresenius Kabi hosted a special client evening for the product with Katie Taylor as a keynote speaker. We used this as inspiration to design a Gold Medal for the Save-the-date reminder and a Boxing Ticket for the Invitation and Programme.



/// Tall Ships Races Waterford  –  2011
In 2011 the Tall Ships returned to Waterford and the city wanted to embrace the prestigious event and host Ireland’s biggest quayside party. We created a strong brand identity that captured the vibrant, festive nature of this event while also conveying the diverse nature of the race – from the different type of particapiting ships to the multicultural crew. TOTEM rolled the identity out to press and outdoor advertising, a TV advert, signage and banners, invites and stationery as well as the souvenir brochure and programme. The event was a huge success with 250,000 people visiting Waterford over 4 days.



/// Waterford Treasures  –  2011
Waterford Treasures is a multi award winning museum based in Ireland’s oldest city. In 2011 Waterford Treasures expanded from one to three very different museums, all located within a few paces of each other. Together these museums tell the 1,100-year-old story of Waterford. It was time to rebrand and we developed one master identity for Waterford Treasures that illustrated the combination of the 3 buildings. From this parent identity we were able to use colour to indicate each individual museum creating three sister identities.  A rich colour palette reflected the heritage nature of the museums as well as creating a visual link to all identities.



/// Gorta  –  2012
The 2012 Annual Report was our third consecutive report for Gorta. Through the combined used of contemporary typography, engaging photographs and informative infographics we shared and highlighted how Gorta’s Overseas Programmes continued to make a difference in the lives of some of the world’s poorest communities.



/// Flahavan’s World Record  – 2012
Flahavan’s are a family owned company based in Co. Waterford who have been milling quality Irish oats for over 200 years. On 16 September 2012 they succeeded in breaking the world record for the Worlds Largest Bowl of Porridge! On the day our design was used brand the cooking platform. And after the event we adapted this design to a Superlite bus shelter poster to help spread the good news : )



/// EirGen Pharma – 2013
As a world-leader in the development, registration, manufacture and supply of high-potency pharmaceutical products EirGen required a new website that reflected this position. We helped tell their story visually while maintaining EirGen’s brand essence – innovation and commitment to excellence. Oh, and we made it responsive too, so it works dynamically on all devices from smart phones to laptops : )



/// Cork’s 96fm  –  2014
We were delighted to have helped Cork’s 96fm with their Giving for Living Radiothon identity. And in 2014 they reached the €3 million mark, which was collected since 2008. We designed this full page broadsheet advert to mark this amazing milestone and thank all the generous donors.



/// Tannery  – 2014
The Tannery and chef Paul Flynn have won many awards over the years including Ireland’s Best Restaurant. In 2014 it was time to revamp their online presence. The owners love of Scandinavian design influenced the minimal look and feel of the site. Beautiful photography allows the restaurant to showcase it’s award winning food, while easy to navigate booking systems for the Townhouse and Cookery School provide a favourable and engaging experience for the user. We designed websites back in 2002 – but they didn’t look like this : )
This website won an Institute of Designers in Ireland Award.



/// CMRF Crumlin  –  2015
The Children’s Medical & Research Foundation – CMRF – is the principal fundraising body for Our Lady’s Children’s Hospital, Crumlin as well as the National Children’s Research Centre. In conjunction with ASK Direct , Ireland’s leading direct marketing fundraising agency, we designed Crumlin Heroes. The target audience for the newsletter are donors and supporters and it tells the story of the hospital from the patients perspective. It showcases where funding is being spent in the hospital and illustrates the benefit this has in helping sick children. This communication is vital so that supporters and donors see the critical role they play in helping the children and their families.