Trigon Hotels is a group made up of three exceptional 4-star hotels in Cork – the award-winning Cork International Hotel, the iconic Metropole and the quirky Cork Airport Hotel. But there wasn’t consistency or clarity on the brands at a hotel or a group level. They needed to look at how they could celebrate the unique personality of each property, while still leveraging efficiencies and brand equity as a group without becoming just another chain. We facilitated three different brand essence workshops to cut through all the clutter and really get to the heart of what made each property truly unique, and at a group level what all those personalities meant. What Trigon Hotels stood for.