How do you explain the Waterford Greenway to a stranger – someone whose completely unfamiliar with the area and the concept?
That was our challenge for its launch campaign. Once we had helped the team behind the greenway refine their objectives and vision, we had to figure out how to tell its story. We had to find a simple and impactful way of describing the spectacular 46km o-road cycling and walking trail that runs the length of the old railway line from Waterford City to Dungarvan. And communicate at a glance the unique charm and appeal of this must-see attraction.
How? Well, we decided to do it by simply telling the story of A Beautiful Journey.