EIRGEN PHARMA
THE CHALLENGE
EirGen Pharma is a world leading developer and commercial supplier of specialty medicines to the global market. With state of the art R&D facilities, an exceptional high containment environment and a thriving commercial centre, EirGen’s global operations are led by a highly experienced management team and supported by a talented workforce.
The company required a new website and associated materials to showcase their world-class facilities, help grow sales, encourage partnerships and recruit the best talent available to work with them.
THE SOLUTION
The website needed to reflect EirGen’s purpose, mission and professionalism with clarity and impact. To achieve this with a responsive design we applied a mobile-first approach. With so much website traffic worldwide generated through smartphones, it was critical to the success of the website that it worked effectively on all mobile devices.
Functionality and ease of navigation was paramount in our design, as was crafting the website’s tone of voice, both visually and verbally. Our bespoke suite of photography helped showcase all aspects of life in EirGen – from their world-class R&D facilties, to their commercial centre and meeting rooms. Equally, achieving the correct tone of voice in the site’s content was critical to delivering EirGen’s key brand messages of innovation and commitment to excellence.
Recruiting the best talent is also vital to Eirgen’s success and growth. The website emphasises the benefits of working with the company – it’s culture and ethos, social and education opportunities, as well as a gallery of video testimonials from current staff. New job opportunities are also easily searchable and can be applied for through the site.
The end product is a confident, contemporary website that emphasises EirGen’s brand and showcases the variety of their work to potential clients, partners and talent.
The newly developed design was applied to all of EirGen’s key touchpoints including corporate literature and signage, as well as exhibition materials for the CPhi Worldwide Exhibition, Madrid in 2018.
