Simplify. Your Brand Strategy.
We’re here to create your success story. To see where you’re at, where you want to go, and work together to make it happen. We collaborate to clarify what’s meaningful, motivating, and unique about your offering. We explore your ambitions and your audience needs, to carefully build the right brand for your business to thrive.
- Brand Audit
- Brand Workshop
- Brand Positioning
- Brand Purpose
- Brand Values
- Customer Identity
- Brand Essence
- Brand Personality
- Brand Story
Create. Meaningful Brand Executions.
Every typeface, word, image, illustration, line of code and vivid colour is strategically chosen with one purpose – to evoke a single, clear feeling with your tribe.
The gut feeling that is your unique brand.
We craft inspiring designs, impactful creative campaigns and innovative digital solutions that connect you with your audience.
Get in touch today for strategic branding solutions that can add real meaning and value, including:
- Brand Naming
- Brand Promise
- Brand Identity
- Brand Campaigns
- Brand Video and Animations
- Marketing Collateral
- UX Design
- Website Design
- Digital Communications
Empower. Your Brand Team.
Now, more than ever, the pressure is on for brands to adapt, succeed and grow. The world has transformed utterly, and your brand must change with it.
That requires consistency – across every touchpoint. And every voice.
Our transformative, strategic branding solutions equip you and your team with the guidance, tools, and skills you need to confidently communicate your brand with clarity.
Get in touch today to start telling your story in a focused and meaningful way, with:
- Brand Guidelines
- Tone Of Voice Guidelines
- Social Media Guidelines
- Brand Training
- Presentation Decks
- Employee Communications
- Brand Environment Design
- Launch Communications
What our clients say
“Working with TOTEM has been refreshing. We found in Colin and his team, a shared passion for doing things right and reappraising the status quo, to do the right things. I’m a firm believer in getting the strategy right first, investing time at the outset to get the process right and then trusting the creatives to deliver the outputs based on these vital inputs. This is working for us at Cork Airport. Our business has literally taken off with TOTEM on board. ”
Kevin Cullinane
Head of Communications, Cork Airport
“Collaborating with TOTEM to create our new visual and verbal tone of voice and a web design to reflect this, has been a great success. Colin and the team are a joy to work alongside and we believe they have created something truly special for us; each image and phrase has been carefully crafted to evoke the unique feeling you get when you encounter each unconventional experience – the imprint of CLIFF. It’s not just a tagline, they truly do create meaningful branding.”
Honor Byrne
Cliff
“We were so impressed with the creativity and quality of work from the TOTEM team. We gave them a challenging renaming and rebranding brief – to communicate the essence of who we are and our culture, but in a way that was fresh, innovative and would connect with our European and North American audiences. To see it all come together for the official launch of Horizon8 and
our new European headquarters in Cork was just an incredible moment for us.”
Patrick Horgan
MD Europe, Horizon8
“TOTEM did an amazing rebranding job for Fitzgerald Power. This project was a foundational element of our growth strategy, and Colin and his team were the perfect partners to execute it. They took the time to gain a deep understanding of what we do and helped us to articulate why we do it. The results were exceptional.”
Stuart Fitzgerald
Managing Partner
“TOTEM helped us articulate what it is about HSOC that makes us unique. Why our clients recommend and refer others to us. It’s given us a level of clarity we didn’t have before. And huge sense of pride as a team, to see ourselves accurately reflected with a brand identity and website we believe in. That’s a great feeling.”
John O’Connell
Managing Partner
