Our Strategic Branding Solutions

Your brand is what other people think it is – the gut feeling they have when they think about your product, service, or company. It is shaped by every experience they have of you – whether that’s interacting with you online or in-store, using your product or service, hearing what others think of you or seeing your marketing material. Each of these elements combine to define your brand in your consumers’ minds.

Our strategic branding solutions help you shape that view…

Your brand is what other people think it is – the gut feeling they have when they think about your product, service, or company. It is shaped by every experience they have of you – whether that’s interacting with you online or in-store, using your product or service, hearing what others think of you or seeing your marketing material. Each of these elements combine to define your brand in your consumers’ minds.

Our strategic branding solutions help you shape that view…

Simplify. Your Brand Strategy.

Sometimes the hardest step – is the first one. Trying to figure out who you are, where you are going. And why! We inspire brands to find and live their meaning.

We start by listening. And learning about you. We are the simplifiers of messaging. And facilitate strategic branding workshops that can help you cut through the confusion, clutter, and complexity.

Get in touch today and get the clarity you need on:

  • Brand Audit
  • Brand Workshop
  • Brand Positioning
  • Brand Purpose
  • Brand Values
  • Customer Identity
  • Brand Essence
  • Brand Personality
  • Brand Story

Create. Meaningful Brand Executions.

Every typeface, word, image, illustration, line of code and vivid colour is strategically chosen with one purpose – to evoke a single, clear feeling with your tribe.

The gut feeling that is your unique brand.

We craft inspiring designs, impactful creative campaigns and innovative digital solutions that connect you with your audience.

Get in touch today for strategic branding solutions that can add real meaning and value, including:

  • Brand Naming
  • Brand Promise
  • Brand Identity
  • Brand Campaigns
  • Brand Video and Animations
  • Marketing Collateral
  • UX Design
  • Website Design
  • Digital Communications

Empower. Your Brand Team.

Now, more than ever, the pressure is on for brands to adapt, succeed and grow. The world has transformed utterly, and your brand must change with it.

That requires consistency – across every touchpoint. And every voice.

Our transformative, strategic branding solutions equip you and your team with the guidance, tools, and skills you need to confidently communicate your brand with clarity.

Get in touch today to start telling your story in a focused and meaningful way, with:

  • Brand Guidelines
  • Tone Of Voice Guidelines
  • Social Media Guidelines
  • Brand Training
  • Presentation Decks
  • Employee Communications
  • Brand Environment Design
  • Launch Communications

What our clients say

testimonial_image

Working with TOTEM has been refreshing. We found in Colin and his team, a shared passion for doing things right and reappraising the status quo, to do the right things. I’m a firm believer in getting the strategy right first, investing time at the outset to get the process right and then trusting the creatives to deliver the outputs based on these vital inputs. This is working for us at Cork Airport. Our business has literally taken off with TOTEM on board.

Kevin Cullinane

Head of Communications, Cork Airport

testimonial_image

Collaborating with TOTEM to create our new visual and verbal tone of voice and a web design to reflect this, has been a great success. Colin and the team are a joy to work alongside and we believe they have created something truly special for us; each image and phrase has been carefully crafted to evoke the unique feeling you get when you encounter each unconventional experience – the imprint of CLIFF. It’s not just a tagline, they truly do create meaningful branding.

Honor Byrne

Cliff

testimonial_image

We were so impressed with the creativity and quality of work from the TOTEM team. We gave them a challenging renaming and rebranding brief – to communicate the essence of who we are and our culture, but in a way that was fresh, innovative and would connect with our European and North American audiences. To see it all come together for the official launch of Horizon8 and
our new European headquarters in Cork was just an incredible moment for us.

Patrick Horgan

MD Europe, Horizon8