Some would ask – whether that really matters? Altitude, really? But it does.
It’s a bit like looking at an amazing logo or poster. And as good as it is, when you hear how many hours went into producing it you’re thinking… really? It couldn’t have been that much! I mean it’s just a tick. Just an apple. I could have done that on the laptop myself.
And that’s the true mark of quality – simplicity.
As Woody Guthrie said ‘Any fool can make something complicated. It takes a genius to make it simple.’
And simple, quality designs and coffee involve incredible dedication and passion for every step of the process.
For design work, it’s the critical thinking and brainstorming. The attention each and every vector point fixed, every slight curve added, and line weight selected is given.
Now the ritual of the Friday coffee is almost sacred in the office. It’s no longer just me – there’s an office wide appreciation and obsession with every detail of the coffees we drink.
We all have different preferences. I prefer a flat white with an occasional Americano. Colin and Oren like Lattes and Doireann drinks hers in a keep cup, to help the environment. But one thing is common no matter who is getting the coffee…
… we walk the extra distance for quality.
And only at the end of the day, when the lingering coffee aroma airs out and all the unexpected work is finished, with deadlines reached … do we say see you on Monday, have a good weekend. And go home to switch the coffee cup for a glass of gin and tonic.
But that’s a story for another blog…