WHAT IS RESPONSIVE DESIGN ?
Industry experts are now estimating that by 2015 70% of online activity will be on mobile devices. With this huge shift to everything mobile it’s increasingly important to provide a mobile friendly online experience for your customer.
Google reports recent findings that 90% of users move sequentially between several screens at different times of the day to accomplish tasks – smartphone during commuter time, desktop during work hours and tablet in the evening for example.
While responsive design initially appeared new, edgy and untested it is now both industry standard and the expectation of the online public. With social media now ubiquitous and digital natives increasing, it is now more important than ever to have a user friendly website for your business. If not they will likely go to a competitor’s site!
The good news is a responsive site will solve this problem for you!
If this idea is new to you don’t worry, you’re not alone and ‘responsive web design’ is easily explained.
Until recently viewing websites on a smartphone or tablet meant lots of zooming in, moving around and shrinking areas to read text or click on links. In essence a smaller version of what you see on your desktop. The alternative was to have a second mobile website which was expensive to develop and had to be managed and updated separately.
A Responsive Web Design however is a website that adjusts dynamically to fit the device it’s being viewed on. Using a flexible grid of images and text, it resizes correctly to fit your screen. Good design is then key to ensuring that the layout reflows intuitively and presents the user with a positive online experience.
Click on the links below to view examples of responsive sites that we have recently designed for our clients – if you like what you see and have any questions get in touch with us on T 058 24832 or [email protected]