Insights
What is the Purpose of Rebranding?
The brief was clear yet complex - evolve the respected Waterford Healing Arts Trust into a national leader, without losing its identity. TOTEM united three diverse areas under one strategic brand. The result was Réalta – Irish for ‘star’ – a powerful name and architecture designed to illuminate new health paths through the transformative power of the arts.
“This speaks to the heart of what we do,” said Colin Byrne, TOTEM’s Founder. “We organise meaning, not just logos.”
Backed by the Arts Council and WHO, and with a 300% engagement surge, Réalta is now the leading voice for Arts and Health in Ireland.
