The meaning behind meaningful branding
The meaning behind meaningful branding We are the meaningful branding agency. It is how we introduce ourselves and describe what’s unique about us at TOTEM. It’s our promise to our…
Category: Insights
First Impressions Count.
First Impressions Count. You may know what your company stands for. What your branding stands for. But is that what people see when they visit your website for the first…
Brand mergers: 4 key things to consider
Brand mergers: 4 key things to consider To help our clients navigate (and hopefully capitalise) on the current deal craze, we look at how best to prepare your brand for…
Preparing your brand for acquisition
Preparing your brand for acquisition When we look at repositioning and rebranding projects for our clients, we start by looking from the outside-in, from their customers point of view. And…
7 attributes of a good brand name
7 attributes of a good brand name How can you tell a good name from a bad name? Is it all just personal preference, or is there more of a…
Repositioning what you stand for
Repositioning what you stand for What do you stand for in the mind of your customers?In the last blog, we talked about how critically important it is to understand this…
It’s simply a positioning thing.
It’s simply a positioning thing. We talk a lot at TOTEM about clarity. And simplicity.And how absolutely critical they are in creating truly meaningful branding that connects with your audience.…
What’s your point? It’s time to get clear on your purpose.
What’s your point? It’s time to get clear on your purpose. What is the purpose of your brand? What does it exist to do? And why does the answer to…
Preparing your brand for the recovery
Preparing your brand for the recovery A few months ago, we published our blog; “Your Expert Insights. Your Brand Views”. It shared the results of a survey of our clients…
The Complexity of Simplicity
The Complexity of Simplicity Isn’t it ironic? How simple it is to make things complicated. And just how complicated it is to simplify them!.In today’s ever changing environment, people never…