7 ways to deliver better pitches with interactive presentations

Every aspect of an interactive presentation is designed to encourage engagement. These presentations, which are built in HTML5 and can be shown on tablet devices, allow and encourage prospects to interact with your material.

Interactive graphs, gauges and scrolling bars allow your prospects to move from being passive listeners to actively involved participants in the presentation.

They’re in control.

They can drill down into the information that they’re interested in and easily skip over the information that is not relevant to them. This intuitive, visually appealing and dynamic technology can transform audience engagement.

Interactive presentations empower your Sales Reps. It frees them to focus on what they are there to do – to pitch. 

Too often, Sales Reps are tasked with the role of educator, with the prospect as their students. They are given an unwieldy set of slides, each jam packed with bullet points, covering every piece of information a potential client may want to know about the company.

And the Sales Rep is tasked with the challenge of trying to race through all this information in small window of time, while keeping everyone interested. And ultimately closing the sale at the end. No easy task.

Interactive presentations move away from this one-way lecture approach and turn presentations and pitches into two-way conversations.

Your interactive presentation is the educator. Your Sales Rep is the enabler.

As the customer explores what they’re interested in, your Sales Rep can immediately identify what features best meet the prospects needs and can tailor their pitch accordingly.

Free from the burden of delivering content heavy presentations, with a ‘feature dump’ of every possible benefit that the audience may be interested in, they can now personalise their pitch and focus on the key benefits for that individual.

Marketing and Sales functions should go hand in hand. But in many companies, they operate in silo, often feeling held back by the other.

For a Sales Manager who has huge sales target to deliver now, focusing on brand building messaging and positioning of the product can be a frustrating distraction.

For a Marketing Manager who has been carefully developing a long-term strategy to develop and position the brand, it can be a challenge to have this most important touch point with the brand sitting outside of their control and key messages often skipped over.

Interactive presentations ensure there is a consistency of brand messaging without taking away from the sales pitch. It blends the online and offline experiences of the brand and ensures that key messages are delivered in the right way.

The combination of personalisation, freeing the Sales Rep to focus on the sale and delivering a better brand experience, all combine to help achieve a better result from your pitch. And that’s not the only thing that will increase your conversions.

Interactive presentations are action orientated. Call to action buttons and links can be built in throughout. Prospects can easily book another call, register for an event or order the product. Everything can be done there and then.

The sale can be closed and the product ordered before the Sale Rep leaves the room. 

No paperwork. No follow-up scheduling when they get back to the office. No phone-calls to the admin team to register them for a place at an event.

Every follow up action can be seamlessly automated so that when your Sales Rep leaves the meeting, the only thing they’ve to focus on is their next meeting.

In this new world of ‘big data’ and analytics, marketing spend is becoming more and more targeted.

On your website, you can see which pages people interact with, where they go next and how long they stay there – all these analytics can help you better understand what your customers are interested in.

But for one of the most critical steps in the sales funnel, to date there’s been nothing. The results and insights have been… sale or no sale.

With Interactive Presentations that all changes.

These presentations provide a gold mine of information about your product and services. Every interaction, scroll and click can be recorded in the backend platform, providing you with these critical insights and analytics. For the first time your Sales Team will be able to accurately analyse the features and information that most appeal to potential customers.

The valuable insights that Sales Reps are exposed to daily, meeting people face-to-face, can be captured and fed back to product development and marketing teams.

All this analysis and data is incredibly valuable. But, unless it talks to your existing systems, it can be difficult to utilise. You can see the top-level highlights, but turning them into actions for how you speak to your individual customers can be difficult.

That’s where integration is key. The backend platform of these presentations can be integrated and shared with your Customer Relationship Management (CRM) System.

You’ll be able to tie the intelligence emerging from your sales presentations to the intelligence from internal marketing and customer service departments. You can link up the full journey and personalise the communications to your existing and potential customers.

How valuable would it be for you to know that leads generated from Digital Advertising are interested in something completely different at pitch stage to leads generated from Radio Advertising? How would that change how you communicated with these prospects?

As well as the insights for the business these interactive presentations provide you with a powerful new development and coaching tool for your sales team.

An analysis of presentation analytics can identify if there are elements of the pitches that are not performing well, or other areas that can be expanded on.

You can map the presentation journeys customers take with high performing sales people and share the insights across the team.

It’s enables a process of continuous learning, sharing and improvement.