Our Personal Approach



We help brands to find their meaning. The reason they exist. And we use that clarity to help to propel them to the next level. Our approach is to get to know you, to listen and learn about you and your customers, their needs, their wants, and how you serve them. To find out what’s unique about your offering.   

We then follow these three steps… 

Your customers, your brand and your challenges are unique. So, our solutions are too. We start by listening and learning about you. And then pull together a bespoke team and project approach, tailored to suit your specific needs. But there are some things you can expect – regardless of the project – no matter how big or small. And that is for it to follow through the three key phases of our strategic branding and rebranding process.


Be it a briefing call, UX research or facilitated brand workshops – we cut through the confusion, clutter and complexity until you have absolute clarity on what you are doing. And why. We are the simplifiers of messages and believe less is more.


We craft inspiring designs, impactful creative campaigns and innovative digital solutions that will help you attract and connect with your tribe. More importantly, we deliver the ‘gut feelings’ that are the hallmark of truly meaningful branding.


We equip you, and your team, with the tools you need to consistently reinforce your brand positioning across every touchpoint. This third step in the branding and rebranding process is critical in empowering you to communicate with clarity.

Meet the team


Who we work with

What our clients say


Working with TOTEM has been refreshing. We found in Colin and his team, a shared passion for doing things right and reappraising the status quo, to do the right things. I’m a firm believer in getting the strategy right first, investing time at the outset to get the process right and then trusting the creatives to deliver the outputs based on these vital inputs. This is working for us at Cork Airport. Our business has literally taken off with TOTEM on board.

Kevin Cullinane

Head of Communications, Cork Airport


Collaborating with TOTEM to create our new visual and verbal tone of voice and a web design to reflect this, has been a great success. Colin and the team are a joy to work alongside and we believe they have created something truly special for us; each image and phrase has been carefully crafted to evoke the unique feeling you get when you encounter each unconventional
experience – the imprint of CLIFF. It’s not just a tagline, they truly do create meaningful branding.

Honor Byrne



We were so impressed with the creativity and quality of work from the TOTEM team. We gave them a challenging renaming and rebranding brief – to communicate the essence of who we are and our culture, but in a way that was fresh, innovative
and would connect with our European and North American audiences. To see it all come together for the official launch of Horizon8 and our new European headquarters in Cork was just an incredible moment for us.

Patrick Horgan

MD Europe, Horizon8


TOTEM did an amazing rebranding job for Fitzgerald Power. This project was a foundational element of our growth strategy, and Colin and his team were the perfect partners to execute it. They took the time to gain a deep understanding of what we do and helped us to articulate why we do it. The results were exceptional.

Stuart Fitzgerald

Managing Partner