Steps To Success

We’re here to take you where you want to go.

We collaborate to clarify what’s meaningful, motivating, and unique about your offering. To deliver your ambitions, we connect your business strengths with your audience needs. Together, we will build your future brand, to power your business forward.

We’re here to create your success story. To see where you’re at, where you want to go, and work together to make it happen. We collaborate to clarify what’s meaningful, motivating, and unique about your offering. We explore your ambitions and your audience needs, to carefully build the right brand for your business to thrive.   

Simplify. Your Brand Strategy.

TOTEM is a branding agency that will collaborate closely with you to co-create your success story, plotting a narrative arc from where you are now to where you want to go. Together we will uncover and clarify what’s meaningful, motivating, and unique about your brand positioning, pinpointing your ambitions and your audience needs to carefully shape a brand strategy that will enable your business to thrive.

  • Brand Purpose, Values and Personality
  • Proposition and Positioning
  • Brand Naming
  • Brand Promise, Tagline
  • Employer Branding
  • Brand Architecture

Create. Meaningful Design Executions.

We transform strategy into action with graphic design and web design that has purpose and words and messaging that have traction. We shape executions to engage people, incite interest, grow awareness, and prompt recall. We employ creativity to help you stand out from your competition and turn your brand into a business advantage.

  • Brand Identity
  • Brand Narrative and Messaging
  • Brand Design
  • Web Design
  • Impactful Campaigns
  • Motion Branding

Empower. Our team is your team.

Even the greatest strategy is worth nothing without excellence in execution. With the TOTEM creative team of writers, digital designers, art directors and coders, your brand strategy will be brought to life with marketing collateral that cuts through the clutter, communicates with clarity, and connects in a meaningful way with your audience.

  • Brand Guidelines
  • Sales Decks and presentation tools
  • Marketing Strategy and Planning
  • Brand Activations
  • Brand Video and Photography
  • Training

Who we work with

BIM logo
Camida logo
cork Airport logo
Cork Chamber logo
Corrata logo
Dublin airport logo
Eurofins - TOTEM Meaningful Branding
Focus Ireland logo
Griffith College Logo
HCS logo
logo kingspan
Odyssey VC logo
Realta Logo
Trigon Hotels logo

Our Personal Approach

We help brands to find their meaning. 
The reason they exist.

And we use that clarity to help to propel them to the next level. Our approach is to get to know you, to listen and learn about you and your customers, their needs, their wants, and how you serve them. To find out what’s unique about your offering.

We then follow these three steps…


Be it a briefing call, UX research or facilitated brand workshops – we cut through the confusion, clutter and complexity until you have absolute clarity on what you are doing. And why. We are the simplifiers of messages and believe less is more.


We craft inspiring designs, impactful creative campaigns and innovative digital solutions that will help you attract and connect with your tribe. More importantly, we deliver the ‘gut feelings’ that are the hallmark of truly meaningful branding.


We equip you, and your team, with the tools you need to consistently reinforce your brand positioning across every touchpoint. This third step in the branding and rebranding process is critical in empowering you to communicate with clarity.

What our clients say

TOTEM energised this branding project for us. Because we know the story we are in. But they helped us open it up. To see larger, broader and to focus on the vision in developing our brand strategy. And it was very interesting for me. They came with a narrative that forced us to really think about it. To get through the story to the vision. . To get through the story to the vision. Honestly, we could not have achieved this rebranding without them.

Léone Atayi

CEO, Aton

Working with TOTEM as our branding agency has been refreshing. We found in Colin and his team a shared passion for doing things right and reappraising the status quo, to do the right things. I'm a firm believer in getting the brand strategy right first, investing time at the outset to get the rebranding process right and then trusting the creatives to deliver the outputs based on these vital inputs. This is working for us at Cork Airport. Our business has literally taken off with TOTEM on board to pilot our brand.

Kevin Cullinane

Group Head of Communications, daa

I would recommend this branding process with Colin and the team at TOTEM, start to finish. In fact, I already have. TOTEM are already hard at work on a brand development project with a CEO who is a former colleague of mine, and he's thanked me for recommending them to him as his branding agency.

Colm Healy

CEO, Corrata

On this brand development journey, TOTEM helped us articulate what it is about us that makes us unique. Why our clients recommend and refer others to us. The brand strategy gave us a level of clarity we didn't have before. And a huge sense of pride as a team, to see ourselves accurately reflected with a new brand positioning, brand identity, and website we can believe in. That's a great feeling.

John O’Connell

Managing Partner

TOTEM did an amazing rebranding job for Fitzgerald Power. This project was a foundational element of our growth and branding strategy, and Colin and his team were the perfect partners to execute it. They took the time to gain a deep understanding of what we do and helped us to articulate our purpose and brand positioning. The results were exceptional.

Stuart Fitzgerald

Managing Partner

As our branding agency, I think one of the biggest things TOTEM and their approach to brand development has given us is an incredible sense of confidence and excitement about who we are, what we are doing as a company, and what we can accomplish in the future with this new brand. An absolute belief in our vision and what we can make possible for the life sciences industry.

Pauline O’Riordan

Product Manager

Realta Identity

We couldn’t recommend TOTEM highly enough. From the outset, we felt that they really supported us through the whole brand development process of defining our who we are and why we do it: they listened to us, reflected back what they were hearing at each stage, and presented us with potential branding solutions to help us clarify our thinking. We were energised by their branding process because it was clear, logical, creative, and relevant to our needs. Within our organisation, we are really pleased with our new brand positioning, identities, and websites. But the feedback from our stakeholders has also been universally positive.

Claire Meaney