Our Personal Approach
Simplify.
Be it a briefing call, UX research or facilitated brand workshops – we cut through the confusion, clutter and complexity until you have absolute clarity on what you are doing. And why. We are the simplifiers of messages and believe less is more.
Create.
We craft inspiring designs, impactful creative campaigns and innovative digital solutions that will help you attract and connect with your tribe. More importantly, we deliver the ‘gut feelings’ that are the hallmark of truly meaningful branding.
Empower.
We equip you, and your team, with the tools you need to consistently reinforce your brand positioning across every touchpoint. This third step in the branding and rebranding process is critical in empowering you to communicate with clarity.
Who we work with
What our clients say
“I’d recommend this process with Colin and the team at TOTEM, start to finish. In fact I already have. TOTEM are already hard at work with a CEO who is a former colleague of mine, and he’s thanked me for that recommendation.”
Colm Healy
CEO, Corrata
“TOTEM helped us articulate what it is about HSOC that makes us unique. Why our clients recommend and refer others to us. It’s given us a level of clarity we didn’t have before. And huge sense of pride as a team, to see ourselves accurately reflected with a brand identity and website we believe in. That’s a great feeling.”
John O’Connell
Managing Partner
“I think one of the biggest things TOTEM and their branding approach has given us, is an incredible sense of confidence and excitement about who we are, what we are doing as a company and what we can accomplish in the future. An absolute belief in our vision and what we can make possible for the life sciences industry.”
Pauline O’Riordan
Product Manager
“We couldn’t recommend TOTEM highly enough. From the outset, we felt that they really supported us through the whole process of developing and defining our new brand: they listened to us, reflected back what they were hearing at each stage, and presented us with potential solutions to help us to clarify our thinking. We were energised by their process because it was clear, logical, creative and relevant to our needs. Within our organisation, we are really pleased with our new brand, identities and websites, but the feedback from our stakeholders has also been universally positive.”
Claire Meaney
Director
“We were so impressed with the creativity and quality of work from the TOTEM team. We gave them a challenging renaming and rebranding brief – to communicate the essence of who we are and our culture, but in a way that was fresh, innovative and would connect with our European and North American audiences. To see it all come together for the official launch of Horizon8 and
our new European headquarters in Cork was just an incredible moment for us.”
Patrick Horgan
MD Europe, Horizon8
“Working with TOTEM has been refreshing. We found in Colin and his team, a shared passion for doing things right and reappraising the status quo, to do the right things. I’m a firm believer in getting the strategy right first, investing time at the outset to get the process right and then trusting the creatives to deliver the outputs based on these vital inputs. This is working for us at Cork Airport. Our business has literally taken off with TOTEM on board. ”
Kevin Cullinane
Head of Communications, Cork Airport
“TOTEM did an amazing rebranding job for Fitzgerald Power. This project was a foundational element of our growth strategy, and Colin and his team were the perfect partners to execute it. They took the time to gain a deep understanding of what we do and helped us to articulate why we do it. The results were exceptional.”
Stuart Fitzgerald
Managing Partner
“TOTEM did an amazing rebranding job for Fitzgerald Power. This project was a foundational element of our growth strategy, and Colin and his team were the perfect partners to execute it. They took the time to gain a deep understanding of what we do and helped us to articulate why we do it. The results were exceptional.”
Stuart Fitzgerald
Managing Partner
“We were so impressed with the creativity and quality of work from the TOTEM team. We gave them a challenging renaming and rebranding brief – to communicate the essence of who we are and our culture, but in a way that was fresh, innovative
and would connect with our European and North American audiences. To see it all come together for the official launch of Horizon8 and our new European headquarters in Cork was just an incredible moment for us.”
Patrick Horgan
MD Europe, Horizon8
