Information we collect
Core Principles
- Human-Led Innovation
- All AI applications at TOTEM are directed, overseen, and interpreted by human professionals
- AI serves as a tool to amplify human expertise, never to replace human insight or decision-making
- Strategic recommendations, creative direction, and client communications remain exclusively human-driven
- Transparency and Partnership
- We maintain full transparency with clients about when and how AI tools are used in projects
- Clients are informed about AI integration during project briefings and throughout the process
- We clearly distinguish between AI-assisted work and purely human-generated content
- Quality and Authenticity
- All AI-generated content undergoes rigorous human review and refinement
- Brand strategies, creative concepts, and communications are validated against our professional standards
- We ensure all outputs align with client brand values and maintain authentic voice and tone
How We Use AI
Brand Research and Analysis
- Market research acceleration: AI helps process industry data, competitor analysis, and consumer sentiment
- Data interpretation: Human strategists analyse AI-processed information to identify meaningful insights
- Trend identification: AI assists in monitoring brand mentions and market movements
Creative Development
- Concept exploration: AI tools generate initial design variations and content ideas
- Rapid prototyping: Technology enables faster iteration while maintaining creative quality
- Visual research: AI assists in gathering visual references and inspiration
Project Management and Communication
- Workflow optimization: AI helps streamline administrative tasks and project coordination
- Client reporting: Technology assists in data visualization and performance tracking
- Research documentation: AI supports comprehensive project documentation and analysis
What We Don’t Use AI For
Strategic Decision-Making
- Brand positioning strategies remain entirely human-developed
- Client recommendations and strategic advice come exclusively from our experienced team
- Business-critical decisions are never automated or AI-driven
Direct Client Interaction
- All client meetings, presentations, and consultations are conducted by human professionals
- Account management and relationship building remain fundamentally human activities
- Client feedback and project adjustments are handled through personal communication
Final Creative Outputs
- While AI may assist in exploration, final creative work is human-crafted and approved
- Brand identities, messaging, and visual designs are created and refined by our professional team
- Quality control and brand alignment remain human responsibilities
Data Protection and Privacy
Client Information
- Client data used with AI tools is anonymized and protected according to GDPR standards
- Sensitive business information is never shared with external AI systems without explicit consent
- We maintain strict confidentiality protocols for all AI-assisted processes
Content Security
- All AI-generated content is reviewed for potential intellectual property concerns
- We ensure originality and avoid reproducing copyrighted or protected materials
- Client work remains confidential and is not used to train external AI systems
Quality Assurance
Human Oversight
- Every AI-assisted deliverable undergoes multi-stage human review
- Senior strategists and creative directors approve all AI-enhanced work
- Quality standards are maintained through established creative and strategic processes
Continuous Improvement
- We regularly evaluate and refine our AI integration methods
- Team training ensures all staff understand proper AI tool usage
- Client feedback informs our approach to technology integration
Client Rights and Choices
Transparency Options
- Clients can request detailed information about AI tool usage in their projects
- We provide clear documentation of which elements were AI-assisted versus human-created
- Project briefs include AI integration plans when relevant
Preference Accommodation
- Clients may request minimal or no AI involvement in their projects
- We accommodate specific requirements regarding technology usage
- Alternative workflows are available for clients preferring traditional approaches
Ethical Standards
Responsible Usage
- We use AI tools that align with ethical development practices
- We avoid AI applications that could create bias, discrimination, or misrepresentation
- Our team receives ongoing training on responsible AI usage
Industry Leadership
- We contribute to discussions about ethical AI use in creative industries
- We share best practices with peers and industry organizations
- We advocate for human-centred approaches to AI integration
Future Development
Evolving Practices
- Our AI policy evolves alongside technological advancement and industry standards
- We regularly assess new tools and applications for potential integration
- Client needs and feedback guide our technology adoption decisions
Commitment to Excellence
- We maintain our focus on delivering exceptional branding outcomes regardless of tools used
- Human creativity, strategic thinking, and client relationships remain our competitive advantages
- Technology integration supports but never compromises our core service quality
This policy reflects TOTEM’s commitment to human-centred AI integration. For questions about our AI usage or to discuss project-specific requirements, please contact our team directly.
Last Updated: July 2025