Author: Colin Byrne

Colin is a strategic and visionary problem-solver, a technical expert in the field of branding. As the founder of TOTEM in 2002, he has 30 years of experience in leading Irish design agencies, Colin specializes in brand strategy and has successfully implemented strategic branding solutions for clients in the MedTech, FinTech, and Lifescience sectors. His strategic vision enables authentic reputation positioning, attracting the right customers, fostering business growth. Along with his adept design team at TOTEM, Colin follows a three-step design process — Simplify | Create | Empower — which effectively builds brand trust and propels growth. His technical proficiency and problem-solving skills ensure that each brand’s unique challenges are addressed with precision and ingenuity. A certified Brand Strategist with Level C credentials and a degree in Visual Communications from SETU.