Brand Confidence:

How a great web design can inspire across the board.

At TOTEM, we feel that the extraordinary impact a strong web design has on the success of your brand and your business cannot be overstated.

Believing in your brand and inspiring others to believe in it too, is at the heart of almost every success story we see.

And as your face to the world, your website is core to instilling that confidence in your brand. Both internally and externally.

At TOTEM, we feel that the extraordinary impact a strong web design has on the success of your brand and your business cannot be overstated.

Believing in your brand and inspiring others to believe in it too, is at the heart of almost every success story we see.

And as your face to the world, your website is core to instilling that confidence in your brand. Both internally and externally.

The right web design and structure for Eurofins PSS

At TOTEM we take a customer centric approach to web design. We believe a good website should have the customer at the centre of all key design decisions.

After that, what makes a strong web design that really stands out, varies from business to business. Because it all depends on how well it communicates your specific purpose, your distinct brand personality and what you uniquely offer the market.

For Eurofins PSS, the most impactful and effective web design for them, was always going to be one that showcased and celebrated their most unique selling point – their people!

A team hidden from view.

Eurofins PSS (Professional Scientific Services) is a business unit within the global Eurofins brand. It offers insourcing solutions for clients in over 20 countries – partnering with them at their sites to drive quality, innovation and operational excellence for great results.

Their unique selling point is their people. Their philosophy is to invest in finding great people and taking great care of them, so in turn they take care of their clients.

So, what was the problem? Well, the challenge for Eurofins PSS was a lack of visibility in the market – to both clients and prospective hires.

There was an existing website, but it was old and nestled within the main Eurofins Scientific website – which housed a vast array of information for this massive global life sciences company. Eurofins provide a range of global testing services across multiple industries, through their network of circa 900 laboratories in over 61 countries, so the story of the Eurofins PSS unit was getting lost.

PSS needed a website that better positioned them within the wider Eurofins brand. It had to showcase what they had to offer to the market and how they complimented the wider groups global offering.

A person-centric web design.

To raise the visibility and profile of Eurofins PSS and attract the talent and customers needed to grow the business across Europe, the TOTEM team quickly came to the conclusion that they needed an independent website.

Putting prospective clients and new hires at the centre of our thinking – a central core site highlighting the PSS global mission was designed. And within it, was a flexible structure that allowed for a series of microsites for each country they operate in. It was a structure that allowed for content to be created and tailored to their target audiences in each country. Which could then be optimised to better reach them in search results.

When it came to the visual web design, a people-centric approach was again used.

Because what connects people? People. For Eurofins PSS, its people were their biggest strength – their most unique selling point for clients. And the thing most likely to attract prospects too. So, the web-design heroed the real PSS teams. Photoshoots were arranged on-site to capture team members at work.

And a series of videos were commissioned to add voices and stories, to the faces – from new graduates all the way up to senior management. It allowed people share their backgrounds, qualifications, experiences and passions for their roles in a truly authentic way.

A transformative boost in confidence.

For Trish Grace, President of Eurofins PSS Europe, the new website and person-centred web design had a massive impact – which she summed up in one word…

Confidence. And that was across the board.

It’s empowering them to be more visible in the market to clients, attract more talent and, both internally and externally, it’s inspiring a new level of confidence and belief in the Eurofins PSS brand.

Thinking your own web design needs a refresh?

If you’re not entirely happy with how your website is showcasing your brand, get in touch. We would love to chat about how the right brand-led web design could help transform your business.