We then created an integrated campaign to launch the greenway. We designed a series of national 48 sheet billboards, featuring evocative shots of visitors of all ages immersed in the landscape.

We produced a cinema advert and engaging online video, where a boy and girl cycle from opposite directions to meet each other, encountering a host of well-known local personalities as they pass through the landmarks. And for the brochure, our design team created a striking illustrated map of the greenway, plotting the entire route from Waterford City to Dungarvan with a series of simple and cheerful icons to mark milestone attractions along the way.