Don't forget your passport!
The Wild Atlantic Way is a tourism trail on the west coast of Ireland. The 2,500 km/ 1,553 mile driving route passes through nine coastal counties and three provinces, stretching from County Donegal’s Inishowen Peninsula to Kinsale, County Cork. Along the route there are 188 discovery points, 1,000 attractions and more than 2,500 activities.
Fáilte Ireland wanted to create a destination marketing experience, and joined forces with An Post to create the Wild Atlantic Way Passport. The passport is a unique souvenir of you and your family’s completed journey along this exceptional route. Not only is it a genuine passport to paradise, it also gives you the chance to meet locals in the towns and villages dotted along the coastline. The Wild Atlantic Way Passport is proof that you’ve travelled the West of Ireland coast line – but you don’t have to do it in one go!
You may know what your company stands for. What your brand stands for. But is that what people see when they visit your website for the first time?
According to HubSpot, 81% of shoppers conduct online research before making a big purchasing decision. So, before they ever meet you, or enter your premises, your clients will have likely formed an impression of your brand that is influenced by your website.
Does it leave them with the same impression of your business and your brand as it would if they encountered it in person for the first time?