Don't forget your passport!

The Wild Atlantic Way is a tourism trail on the west coast of Ireland. The 2,500 km/ 1,553 mile driving route passes through nine coastal counties and three provinces, stretching from County Donegal’s Inishowen Peninsula to Kinsale, County Cork. Along the route there are 188 discovery points, 1,000 attractions and more than 2,500 activities.

Fáilte Ireland wanted to create a destination marketing experience, and joined forces with An Post to create the Wild Atlantic Way Passport. The passport is a unique souvenir of you and your family’s completed journey along this exceptional route. Not only is it a genuine passport to paradise, it also gives you the chance to meet locals in the towns and villages dotted along the coastline. The Wild Atlantic Way Passport is proof that you’ve travelled the West of Ireland coast line – but you don’t have to do it in one go!


You may know what your company stands for. What your brand stands for. But is that what people see when they visit your website for the first time?

According to HubSpot, 81% of shoppers conduct online research before making a big purchasing decision. So, before they ever meet you, or enter your premises, your clients will have likely formed an impression of your brand that is influenced by your website.

Does it leave them with the same impression of your business and your brand as it would if they encountered it in person for the first time?



Wild Atlantic Way Passport

TOTEM designed the A6 Passport so that visitors can collect a stamp at the local post office closest to each the ‘Discovery Points’ along the route. We wanted the passport itself to be special and something to hold onto long after the holiday fades and is intended to be passed down through generations of visitors to the coast. Therefore, it is printed to a very high specification with a hard cover and gorgeous gold foiled text. The inside is divided and colour coded so it matches the six zones on the Wild Atlantic Way.

The real challenge came with designing the 188 unique stamps. Every Discovery Point along the way – from Malin Head to the Cliffs of Moher, Dingle, Skellig Michael and down to Kinsale – has its own unique stamp for your passport. Each one of the stamps provides a lasting memory, so we had to make sure each stamp caught the character of the local area.

TOTEM worked closely with both Fáilte Ireland and our illustrator to create a simple and effective style for the stamps. The rubber stamps in the passport are small, so a strong, clear line drawing was used.



Wild Atlantic Way stamps

The essence of the Discovery Point was captured through its distinctive landscape such as the Cliffs of Moher, through flora and fauna associated with the area – a dolphin for Carrigaholt Bay and a lobster and pot for Cunnamore Pier. Or an activity such as surfing for Rossnowlagh Beach – all the hidden gems of the West of Ireland. There is a stamp that will make a memory for each family member depending on what they loved about the trip. We know how difficult it is to keep all the family happy!

We even managed one of those pivotal Irish moments when the passport was given to EVERYONE IN THE AUDIENCE on the Late Late Show!


Ryan tubridy

Leading the way

So whether you intend to travel the coast by bike or bus tour and go camping, stay in a hotel or in a B&B, the passport will travel with you. How will you treat yours – collect all the stamps over a number of visits? Or a lifetime? Or maybe hand it down to the next generation?

Find out more at


Wild Atlantic Way Passport