Ice cream, you scream
With the sun splitting the stones here in Dungarvan over the last few weeks, our team have become quite the Ice Cream connoisseurs.Our regular coffee runs for the team have been replaced with Ice Cream runs. And it’s really got us focused and talking about food packaging and branding (sadly, it’s what happens when you hand a group of creatives a load of new products).
But our conversations haven’t just been about which packaging we prefer and why. They have been about food branding more generally. And how, when you are looking at making your brand stand out, the focus is shifting away from making the packaging and POS scream out on shelf. And much more towards making it scream out on social media.