London Calling!

TOTEM and Aton Shortlisted for Transform Awards Europe 2024.

The Transform Awards Europe celebrate excellence in rebranding and brand strategy, acknowledging outstanding achievements in corporate, product, and global brand development efforts.

These awards are adjudicated by a distinguished panel of industry leaders from renowned brands such as Unilever, LEGO, Kellogg’s, Vodafone, Landor among others.

Aton slider

Now in its 15th year, the Transform Awards Europe provide companies with an opportunity to measure their accomplishments against industry peers and differentiate themselves in a competitive landscape. The awards highlight exceptional creativity and strategic prowess across the entire brand development spectrum.

TOTEM are thrilled to be shortlisted in two categories for this prestigious international awards scheme for our strategic brand development and name creation with French life science group Aton (formerly Hybrigenics Pharma).

Roll on the awards ceremony in London on 17th April!!

Shortlisted: Best Naming Strategy (Rename)

Project details:

What’s in a name? Aton (from the sun, ancient Egypt) is a metaphor. Aton is the guiding light and sustaining influence at the heart of an ecosystem of specialised and synergised companies.


Shortlisted: Best Brand Development to reflect a change of mission, values or positioning (Business)

A rebranding and repositioning of a EuroNext-quoted biotech business to a new purpose, to use their technology and experience to help other lifescience enterprises to Turn research into medicines.

Learn more about our partnership with Aton here: