More than just a pretty face...
Your logo is not your brand identity… it is not even your visual identity.
It’s at the heart of it, but it’s only one part of the puzzle.
It is the most basic visual element that enables people to recognise your brand. But how you visually communicate your brand itself is so much more.
The world of branding can be confusing. There are so many different terms, many used interchangeably. It can be tricky figuring out how all the different pieces fit together.
To understand what a visual identity is and how it’s so much more than just your logo, you need to first understand what your brand is. And how this along with your verbal identity combine to build your overall brand identity.
Confused? Don’t worry. In this piece, we break down each of the elements.