Ortus Rebranding Project
Earlier this year we worked on a rebranding of Ortus, an Irish IT company specialising in cloud, infrastructure and security services. The brief was to update the pre-existing logo to a stronger, more streamlined identity that could visually compete with their more widely known contemporaries.
Ortus means ‘source’ in Latin. Taking this as inspiration for our design, we used a bold sans sans serif typeface and elegantly removed a small sliver from the ‘O’, giving a visual sense of movement, circular motion and the concept of a ‘source’. Ortus now had a new identity that could work clearly across all applications and platforms – from printed brochures and stationary, to websites and even mobile phone apps.