Simplify
We conducted interviews with the co-founders/inventors and their management team to understand the marketplace, the company, and their technologies. We were immediately excited by the potential of the AquaTrace solution, and equally, had an appreciation of the obstacles they face in bringing an entirely new concept to a risk-adverse market.
With this complete picture, we could get to the heart of the matter. We identified an approach with our clients: We would focus our initial efforts on building owners and developers, to enlighten them about this better way of protecting their investment.