Love Takes Off

Cork Airport

Cork Airport is Ireland’s second largest and best-connected international airport, offering a unique gateway, direct to the South of Ireland.

 

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Simplify

They had ambitious targets to increase passenger numbers and win market share in the region, but to do that they needed to win the hearts and minds of customers. They appointed TOTEM to help them refresh and better reposition their brand to achieve this growth. To connect with their audience and inspire them with the incredible new destinations available from Cork. Our first step was to facilitate a brand strategy workshop – to gain absolute clarity on their customers’ point of view and define what untapped need, Cork Airport uniquely meets.

 

Create

Cork Airport is Ireland’s second largest and best-connected international airport, oering a unique gateway, direct to the South of Ireland.. They had ambitious targets to increase passenger numbers and win market share in the region, but to do that they needed to win the hearts and minds of customers. They appointed TOTEM to help them refresh and better reposition their brand to achieve this growth. To connect with their audience and inspire them with the incredible new destinations available from Cork. Our first step was to facilitate a brand strategy workshop – to gain absolute clarity on their customers’ point of view and define what untapped need, Cork Airport uniquely meets.

 

Empower

Cork Airport is Ireland’s second largest and best-connected international airport, oering a unique gateway, direct to the South of Ireland.. They had ambitious targets to increase passenger numbers and win market share in the region, but to do that they needed to win the hearts and minds of customers. They appointed TOTEM to help them refresh and better reposition their brand to achieve this growth. To connect with their audience and inspire them with the incredible new destinations available from Cork. Our first step was to facilitate a brand strategy workshop – to gain absolute clarity on their customers’ point of view and define what untapped need, Cork Airport uniquely meets.

 

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Working with TOTEM has been refreshing. We found in Colin and his team, a shared passion for doing things right and reappraising the status quo, to do the right things. I’m a firm believer in getting the strategy right first, investing time at the outset to get the process right and then trusting the creatives to deliver the outputs based on these vital inputs. This is working for us at Cork Airport. Our business has literally taken off with TOTEM on board.

Kevin Cullinane

Head of Communications, Cork Airport