The Meaningful
Branding Business

TOTEM helps to identify what matters most to your business. What sets you apart and makes you different. We use these insights as the foundation for your future. To unite your team, inspire your customers and ignite transformation. We’re here to empower your brand, to realise your ambitions and propel your business to the next level.

Our Approach

Featured Projects

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Turn Research Into Medicines

Transforming Hybrigenics Pharma into Aton, a beacon in life sciences, TOTEM crafted a bold brand strategy, name, brand identity and website. All focused on their new purpose.

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Simply Switched On

Media Connect is Virgin Media Ireland’s new wholesale division – opening its broadband network to retail partners for the first time. Which created a unique brand challenge.

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You can be the difference

The Mercy Foundation plays a critical role in supporting MUH, an iconic cornerstone of Cork’s healthcare system. A new brand strategy focused on communicating a clear, compassionate vision.

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Superior Mobile Security

Corrata is a best-in-class mobile security provider for business. They needed to win market share, in a highly competitive space, in Ireland, the UK and the US. TOTEM positioned them for success.

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Love Takes Off

Cork Airport had big ambitions to see their passenger numbers take off and land a bigger market share in the region. But to do that, they needed to win hearts and minds.

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Illuminating Health Paths

Réalta is the new national body for Arts and Health in Ireland. It began as a pilot project in Waterford in 1990 and had grown into a larger national movement. A new structure and strategy was needed.

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Web Projects

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white female Lab worker smiling at camera while wearing protective glasswear and a white coat

Propelling success with a new structure

Eurofins PSS needed a new standalone website to showcase its in-sourcing model and expert scientific teams. The new structure, design and messaging helped drive growth across the European market.

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Enduring Hospitality, Elegantly Reimagined

The Tannery is one of Ireland’s longest established, independently owned restaurants. The time was right for a new web design that balanced modern elegance, colloquial charm with their trusted reputation.

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Our Services

We’re here to take you where you want to go.

We collaborate to clarify what’s meaningful, motivating, and unique about your business offering. To deliver your ambitions, we connect your business strengths with your audience needs. Together, we will build your future brand, to power your business forward.

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TOTEM is a branding agency that partners with you to co-create your success story, mapping the journey from your current position to your future potential. We uncover and clarify what’s meaningful, motivating, and unique about your brand positioning – pinpointing your ambitions and your audience needs. Carefully shaping the brand strategy that enables your business to thrive.

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TOTEM brings your brand strategy to life with purposeful brand and web designs. Our creative thinking turns brand strategy into action – engaging your audience, sparking interest, and building brand recall. With inspiring design and compelling messaging, we help your brand stand out and become a true business advantage.

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Even the best strategy needs brilliant execution. The TOTEM creative team provides the tools and expertise to reinforce your brand positioning at every touchpoint. We equip you and your team to communicate with clarity, consistently. Designing marketing collateral that cuts through the clutter. Ensuring your brand grows with meaning and impact.

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What our clients say

TOTEM energized something in us. Because we know the story we are in. But they helped us open it up. To see larger, broader and to focus on the vision. And it was very interesting for me. They came with a narrative that forced us to really think about it. To get through the story to the vision. Honestly, we could not achieve this without them.

Léone Atayi. CEO, Aton

Working with TOTEM as our branding agency has been refreshing. We found in Colin and his team a shared passion for doing things right and reappraising the status quo, to do the right things. I'm a firm believer in getting the brand strategy right first, investing time at the outset to get the rebranding process right and then trusting the creatives to deliver the outputs based on these vital inputs. This is working for us at Cork Airport. Our business has literally taken off with TOTEM on board to pilot our brand.

Kevin Cullinane. Group Head of Communications, DAA

I would recommend this branding process with Colin and the team at TOTEM, start to finish. In fact, I already have. TOTEM are already hard at work on a brand development project with a CEO who is a former colleague of mine, and he's thanked me for recommending them to him as his branding agency.

Colm Healy. CEO, Corrata

On this brand development journey, TOTEM helped us articulate what it is about us that makes us unique. Why our clients recommend and refer others to us. The brand strategy gave us a level of clarity we didn't have before. And a huge sense of pride as a team, to see ourselves accurately reflected with a new brand positioning, brand identity, and website we can believe in. That's a great feeling.

John O’Connell. Managing Partner

Working with our TOTEM was collaborative from the start. They really took the time to listen and understand Clann — not just our purpose and what we do, but what we mean to people.
The new identity captures that perfectly. It feels warm, grounded and authentic. It resonated strongly with the Clann team and, most importantly, with our residents.

Laura McDonnell. Head of Communication and Policy, Clúid.

From the outset of the project our TOTEM captured the values of the organisation in a way that connects in a direct and deeply meaningful way with our donors, supporters and stakeholders. Their creativity combined with their authenticity made them the ideal partner to communicate The Mercy Foundation’s story and vision for the future. ‘The Mercy’ is an organisation with deep roots in the community, held in great affection and our new website has articulated the humanity at the core of the Foundation whilst also illustrating reassurance and reliability.

Deirdre Finn. Head of Fundraising, The Mercy Foundation.

The brand has created clarity both internally and externally. Our team members have an identity they can rally behind, and partners see us as an independent entity they can trust. What’s most satisfying is seeing how quickly everyone embraced it – proving that when you get the strategy right, people just get it.
This wasn’t about imposing something new – it was about our TOTEM bringing our existing strengths into sharp focus.

Niamh Grier. Commercial Wholesale Director, Media Connect.

As a new part of a really strong brand, any change can pose problems for some, internally. Certain people with long tenure saw it as a fundamental threat to their own identity. But when we showed them the new visual identity, with its clear narrative and messages – the continuity that led back to the parent brand, you could see the cogs turning. They went from silence, to ‘I really like it’ – it became something safe and understandable, where they could see their purpose.

Aidan D’Arcy. CEO, Media Connect.

Working with TOTEM was a genuinely rewarding experience. They understood our brief immediately and delivered a brand identity and website that captured our vision from their very first presentation. The process was collaborative, reassuring and focused throughout a time-critical project. The attention to detail with an added personal touch helped strengthen our partnership. We’re proud of the brand we’ve built together.

Rebecca Quealy. Owner, The Hatmaker Boutique Hotel

We couldn’t recommend TOTEM highly enough. From the outset, we felt that they really supported us through the whole brand development process of defining our who we are and why we do it: they listened to us, reflected back what they were hearing at each stage, and presented us with potential branding solutions to help us clarify our thinking. We were energised by their branding process because it was clear, logical, creative, and relevant to our needs. Within our organisation, we are really pleased with our new brand positioning, identities, and websites. But the feedback from our stakeholders has also been universally positive.

Claire Meaney. Director

Positioning clarifies
your reputation.

When you define what makes you distinctively different, brand positioning becomes the foundation for how you communicate, consistently. Which feeds right back into your reputation – strengthening the story people tell about your business, and why they choose you.

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Success Stories

Brand confidence – how a great web design and new structure delivered.

In our latest Success Story, Eurofins PSS European President, Patricia Grace explains the complex CHALLENGE this project presented, both globally and locally. And the IMPACT the outcome has had on their team – Confidence. Across the board.

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