Simplify
Focus Ireland’s success depends on the clear expression of its values. That’s why it needs a welcoming and user-friendly website that’s easy to navigate, and that inspires users to make the donations on which it relies.
However, Focus Ireland’s website was struggling to communicate its values, to help users access information and to facilitate donations. The website needed a re-design that would convey the charity’s mission, simplify navigation and inspire users to donate.