It’s simply a positioning thing.
We talk a lot at TOTEM about clarity. And simplicity.
And how absolutely critical they are in creating truly meaningful branding that connects with your audience. Why? Well, it all comes down to brand positioning. What does your brand stand for in the mind of your customers? What unique position does it hold for them? In their minds – do you hold the spot of the biggest, the best, the nicest, the most attractive, the cheapest, or the most ethical choice?
It’s so critical that you understand this. And work in a consistent way to create and reinforce this ‘position’. Because, as we may have mentioned a few times (or in every presentation we’ve ever made), everything you say and everything you do touches your customers and either builds or breaks your brand.