TOTEM brings your brand strategy to life with purposeful brand and web designs. Our creative thinking turns brand strategy into action – engaging your audience, sparking interest, and building brand recall. With inspiring design and compelling messaging, we help your brand stand out and become a true business advantage.

Your brand identity captures the personality of your business and creates an authentic visual language to communicate it. Differentiating you from your competition, a strong brand identity will align with your business's positioning and bring your strategic thinking to life. This will see the creation of an iconic symbol, an emblem or, you might well say, totem. The components of your brand identity—name, promise, logo, colour palette, tone of voice, both visual and verbal—combine to personify the character of your business with clarity.

A powerful brand promise conveys the very essence of your brand positioning, capturing not only your customers’ attention but also your key product or service benefits. The shorter the phrase, the more impactful it will be: we believe the best are no more than six words. The greatest taglines are highly memorable, focus on a single proposition and firmly root what your business is best at in the mind of your customer.

TOTEM’s approach to web design is completely brand-led – your website becomes the most powerful expression of who you are. First, it acts as your ultimate salesperson and brand ambassador, consistently communicating your story around the clock. Second, we use UX principles to truly understand your audiences and build intuitive, meaningful user journeys. Third, we focus on what makes you distinctively different – designing standout sites with true personality. The result is an online experience that showcases your brand authentically and positions you apart from competitors in your marketplace.

What customers crave most from brands is authenticity. With audiences now more sophisticated than ever at recognising what’s genuine, stock imagery and generic videos simply won’t cut it. People want to see the actual team behind the companies they admire and the products and services they buy. TOTEM partners with talented video producers and photographers to capture original, authentic imagery in real work settings – showcasing your team’s true personality. 

Seamlessly blending video and animation into your brand identity, motion branding brings static visuals to life by integrating movement, visual effects, and sound. With video and animated content quickly becoming essential in digital channels, motion graphics are now a powerful branding tool. TOTEM has embraced this technology in recent rebranding projects, crafting identities that can move and morph across digital platforms and engage audiences in dynamic new ways.