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Internal Communications & Employee Brand Strategy

Discuss your project

Internal Communications & Employee Brand Strategy

Discuss your project

Employees who understand and believe in your brand will naturally promote it both internally and externally.

At TOTEM, we understand that strong internal communications are the backbone of a thriving business. It’s not just about keeping your team informed—it’s about engaging and inspiring them to embody your brand’s values and vision.

Why Internal Communications Matter

Effective internal communications create a unified workforce, where everyone is aligned with the company’s goals and values. This unity fosters a sense of belonging and purpose, driving productivity and satisfaction.

The Power of Employee Brand Strategy

Your employees are the living embodiment of your brand. An effective employee brand strategy turns your team into brand ambassadors who passionately advocate for your business. This not only enhances your brand’s reputation but also attracts top talent who want to be part of your story.

Ready to transform your internal communications and employee brand strategy? Partner with TOTEM to create a unified, motivated, and brand-aligned workforce.

Discuss your next project

Benefits of Employee Branding…

Increased Engagement:

Engaged employees are more productive, motivated, and committed to your company’s success.

Stronger Brand Advocacy:

Employees who understand and believe in your brand will naturally promote it both internally and externally.

Improved Retention:

A strong internal brand strategy enhances job satisfaction and loyalty, reducing turnover.

Attract Top Talent:

A compelling employee brand attracts like-minded individuals who are eager to join and contribute to your team.

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BRAND DESIGN | POSITIONING | VIDEO | PHOTOGRAPHY | WEBSITE DESIGN

 

Employer branding in action.

Client case study: Trigon Hotels

Trigon Hotels is one of Ireland’s leading independent hotel groups. Their hotels consist of three hotels in Cork – the historic Metropole Hotel, Cork International Hotel and Cork Airport Hotel – offering guests their choice of location in Cork city or Cork airport.

Standing out from the crowd

Trigon Hotels had all the ingredients to be the employer of choice – a values driven company who is already a leader in the space providing clear career progression pathways, an organisation that genuinely cares about its employees and wants them to succeed. They just needed a little help getting the word out.

We knew that to build a stand-out employer brand for Trigon, we needed to spotlight their commitment to their team. From providing a healthy work-life balance with health benefits and wellness events, dedication to accessibility and diversity and commitment to building the leaders of tomorrow through the Aspire Leadership Programme, this people-focused approach was their secret weapon. Trigon’s commitment to offering career progression and development was a key focus as we looked to develop compelling messaging to drive this home.

We value exceptional

This led us to develop the campaign line of #WeValueExceptional, which links back directly to the overall positioning of the group’s total commitment to ‘create exceptional experiences’ for their guests as well as their most important asset, their team.

Building around this, we developed a suite of social and print assets that highlighted the role of 6 key individuals across Trigon Hotels. These assets highlighted the diversity of roles available across every level of the business. It tapped into individual experiences of working in Trigon and was seeded out in 6 short form videos across social channels. The master long form video was narrated by Alex Petit, Trigon’s new Group Executive Chef, who introduced the other team members and their roles. The campaign tied strategically into an upcoming jobs fair that the group was holding to recruit new talent.

Read Success Story

Case Studies

View all work

Adding Value. Always.

Fitzgerald Power

An Expert In Your Corner.

HCS

For Next Generation Life Sciences

OdysseyVC

What our clients say

“TOTEM energised this branding project for us. Because we know the story we are in. But they helped us open it up. To see larger, broader and to focus on the vision in developing our brand strategy. And it was very interesting for me. They came with a narrative that forced us to really think about it. To get through the story to the vision. . To get through the story to the vision. Honestly, we could not have achieved this rebranding without them.”

Léone Atayi

CEO, Aton

“Working with TOTEM as our branding agency has been refreshing. We found in Colin and his team a shared passion for doing things right and reappraising the status quo, to do the right things. I'm a firm believer in getting the brand strategy right first, investing time at the outset to get the rebranding process right and then trusting the creatives to deliver the outputs based on these vital inputs. This is working for us at Cork Airport. Our business has literally taken off with TOTEM on board to pilot our brand.”

Kevin Cullinane

Group Head of Communications, daa

“I would recommend this branding process with Colin and the team at TOTEM, start to finish. In fact, I already have. TOTEM are already hard at work on a brand development project with a CEO who is a former colleague of mine, and he's thanked me for recommending them to him as his branding agency.”

Colm Healy

CEO, Corrata

“On this brand development journey, TOTEM helped us articulate what it is about us that makes us unique. Why our clients recommend and refer others to us. The brand strategy gave us a level of clarity we didn't have before. And a huge sense of pride as a team, to see ourselves accurately reflected with a new brand positioning, brand identity, and website we can believe in. That's a great feeling.”

John O’Connell

Managing Partner

“TOTEM did an amazing rebranding job for Fitzgerald Power. This project was a foundational element of our growth and branding strategy, and Colin and his team were the perfect partners to execute it. They took the time to gain a deep understanding of what we do and helped us to articulate our purpose and brand positioning. The results were exceptional.”

Stuart Fitzgerald

Managing Partner

“As our branding agency, I think one of the biggest things TOTEM and their approach to brand development has given us is an incredible sense of confidence and excitement about who we are, what we are doing as a company, and what we can accomplish in the future with this new brand. An absolute belief in our vision and what we can make possible for the life sciences industry.”

Pauline O’Riordan

Product Manager

Realta Identity

“We couldn’t recommend TOTEM highly enough. From the outset, we felt that they really supported us through the whole brand development process of defining our who we are and why we do it: they listened to us, reflected back what they were hearing at each stage, and presented us with potential branding solutions to help us clarify our thinking. We were energised by their branding process because it was clear, logical, creative, and relevant to our needs. Within our organisation, we are really pleased with our new brand positioning, identities, and websites. But the feedback from our stakeholders has also been universally positive.”

Claire Meaney

Director

FAQ

Why is internal communications important for my business?

Internal communications are crucial because they ensure that all employees are aligned with the company’s goals, values, and vision. This alignment fosters a sense of unity and purpose, leading to increased productivity, higher job satisfaction, and a more cohesive work environment.

How can I develop a successful internal communications strategy?

Developing a successful internal communications strategy involves:

  • Engaging Storytelling: Crafting narratives that resonate with your team.
  • Consistent Messaging: Ensuring all communications reflect your brand’s voice.
  • Two-Way Communication: Establishing channels for open dialogue.
  • Empowerment: Involving employees in the brand-building process.
  • Training: Providing programs that reinforce brand values and equip employees to be brand ambassadors.

How can I measure the effectiveness of my internal communications?

The effectiveness of internal communications can be measured through employee engagement surveys, feedback mechanisms, and monitoring key performance indicators such as employee productivity, retention rates, and participation in internal initiatives. Regularly assessing these metrics helps to identify areas for improvement and track progress over time.

What is the difference between employee and employer communications?

Employee Branding: Focuses on how employees project the company’s brand externally. The audience is the external public and customers. The objective is to ensure employees act as brand ambassadors and enhance the company’s image.

Employer Branding: Focuses on how the company is viewed as a workplace by potential and current employees. The audience is current employees and potential job candidates. The objective is to attract and retain talent by promoting the company as a great place to work.

Both are crucial for building a strong, positive brand image and a motivated, loyal workforce.

Just say hello

Starting a conversation with the team at TOTEM is as simple as that.

The bottom line is that we’re all about simplicity, helping our clients to find the clarity they need to take their business where they want it to go. So fill in your contact details below or simply give us a ring and say “hello”. Who knows where it could lead to.