We started this process by simply asking why. We facilitated brand workshops and open discussions with all stakeholders on why a national body for Arts and Health in Ireland was needed. The team shared the most incredible personal stories of the transformative impact they’d witnessed the arts having on people’s health and wellbeing as we explored this new body’s purpose. It’s reason for being.
As well as the technical considerations for how this new body might connect with the existing Waterford Healing Arts Trust and Arts + Health brands. Effectively we needed to decide how many brands were needed into the future and how they would be structured. Eventually, we honed in on a hybrid brand structure that would involve a new brand name and identity for the national body, with the existing brands sitting under its remit as separate sub-brands (with some refreshes).