For Next Generation Life Sciences

When Odyssey VC first approached TOTEM, they’d already been on quite a journey of discovery internally. They’d conducted a robust internal and external strategic market review, supported by Enterprise Ireland. Asking some tough questions of themselves. TOTEM’s first job was to take those insights and really distil them down to identify their ideal positioning in the market, their unique brand personality and translate all that out into a new brand promise for consumers.
But as we guided them through the brand workshop process, we identified something else. A key block holding them back. Their Brand Architecture was not fit for purpose, with their main CompliantCloud product segmented as a standalone, relatively unconnected, brand.

Once we’d clarity around the challenge, we set to work creating the solution. Starting with the Odyssey VC parent brand first, we looked at their position as the gold standard for digital compliance in the life science sector, their leadership character and created their new tagline and pledge – that they exist ‘for next generation life sciences’. And we evolved their identity and designed a new brand website to showcase their solutions.
Then we turned our sights to their key product – a global game-changer called CompliantCloud crafting its core promise of ‘Full Visibility. Full Control.’ We created a new identity, aligning it visually with Odyssey VC. And with the user experience and their journey to the fore, we completely redesigned the CompliantCloud website. Relaunching this brand firmly in its rightful place as a product, not a separate business.

At TOTEM we exist to create success stories and empower organisations, like Odyssey VC to achieve their ambitions. For them, the biggest challenge was their brand architecture. By solving this problem, we were able to empower the team with the clarity, messaging and creatives to position both brands for global success. With CompliantCloud now able to leverage the incredible equity and trust of the parent brand with its embedded knowledge and expertise. And Odyssey VC able to strengthen their position as a leader of smart solutions, by better showcasing the innovative, qualified cloud infrastructure they’d developed in CompliantCloud.