When Odyssey VC first approached TOTEM, they’d already been on quite a journey of discovery internally. They’d conducted a robust internal and external strategic market review, supported by Enterprise Ireland. Asking some tough questions of themselves. TOTEM’s first job was to take those insights and really distil them down to identify their ideal positioning in the market, their unique brand personality and translate all that out into a new brand promise for consumers.
But as we guided them through the brand workshop process, we identified something else. A key block holding them back. Their Brand Architecture was not fit for purpose, with their main CompliantCloud product segmented as a standalone, relatively unconnected, brand.