TOTEM reviewed the market, interviewed customers, and workshopped with Corrata’s core team, to uncover the insights needed.
The process identified something unique. Corrata clearly offers the most powerful mobile protection for business, but the Totem team was struck by how easy the solution is to deploy and maintain for the client’s overworked IT department. Plus, with intense focus on privacy, Corrata allays end-user’s concerns and removes the friction that invasive security products can cause with employees.
We had uncovered that ‘sweet spot’ between what Corrata were offering and what their ideal customers really needed.