Using Powerpoint to present your brand’s story
Essential to a successful brand identity, is being able to tell it’s story in a way that engages the end user.
Nutribio, an Irish agricultural supplement producer, are part of the Co-Operative Animal Health Group (CAHG) and they are growing rapidly – currently selling to over 30 countries. As they continue to find new export markets, they felt they needed to re-think how they presented their brand and their story. They asked TOTEM to re-design their main Powerpoint presentation to help them do this, and to also provide a new suite of templates that they could use to develop their presentation into the future.
PREVIOUS POWERPOINT SLIDES
RE-DESIGNED POWERPOINT SLIDES
What the client had previously been using was quite basic, with no overall design architecture, leading to a vast range of styles and layouts within a single presentation. We worked with them to analyse the content and the story they wanted to tell, and taking out the vital pieces of information and presenting them in a way that was more compelling, visual, and ultimately more engaging for the end user. The presentation needed to become a visual aid that complimented how they talked about their business, allowing people to read between the lines and not get overwhelmed with streams of long-worded information.
We did this in a number of ways, such as using infographics to illustrate important facts and figures, or using imagery as a representation of important points, such as a glass of milk being half filled to represent their processing of over 50% of milk produced in Ireland.
We also found that there were 2 different sides to what CAHG do that they needed to represent – the farming and agricultural product side, and the pharmaceutical research and development side. In light of this, we created 2 alternative cover pages that they could use to tailor their presentations to the relevant audience.