We are here to make your success story a reality.
What makes our approach to web design unique? As a meaningful branding business, TOTEM’s approach to web design is entirely led by brand. That is where our expertise lies. It’s what is in our DNA.
We help brands define what makes them unique and help them showcase and share that story in meaningful and authentic ways. As the most widely accessible and visible representation of your brand, your website is at the heart of that.
So much so, that re-designing clients’ websites has become a key part of nearly every brand project we undertake. And increasingly, we are taking these mission-critical web design projects on as standalone ones too – as more and more organisations are witnessing the value of taking a brand-led approach to web design.
What that means is that we create web designs that are responsive, mobile-friendly, and built with a deep understanding of user experience (UX) design principles.
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What that means is that we create web designs that are …
The greatest expression of your BRAND
Your website is your ultimate salesperson. It is always available and always communicating on your behalf. And, if you take a brand-led approach to your web design, it will be your ultimate brand ambassador too – always showcasing you and communicating your brand in an authentic, consistent, and compelling way.
Built around real understanding of your AUDIENCES
Using UX web design principles and structuring your website to ensure that users can easily navigate to the information they want is a prerequisite for any website build today. This involves careful planning of the visual hierarchy and layout to enhance usability. But taking a brand-led approach goes even deeper, to really empathize with each audience segment and stakeholder and understand the reasons and drivers behind their behaviours.
Distinctive and set you apart in the MARKETPLACE
What makes you unique from your competitors? What is that elusive distinctiveness factor for you? What is your brand’s personality? These are the questions a brand-led approach to web design will ask and answer. We design websites that will set you apart and make you stand out from the crowd with custom website solutions, graphic design that aligns with your brand, and SEO optimization to ensure your site is easily found.
Whether you need WordPress website design, e-commerce design, or comprehensive web development services, we are here to bring your vision to life with a focus on making your website the most effective tool for your business success.