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Championing You

Cork Chamber

Cork Chamber had recently gone through a strategy process that redefined their focus and ambitions for the future. We worked with them to evolve their brand to reflect this.

Two business professionals walking down outdoor steps in front of a modern building with glass and green facade
Cork Chamber strategic plan brochure cover for 2018–2020, titled "Tomorrow Together

Simplify

Cork Chamber  wanted to inspire a new sense of magnetism and relevance for the Chamber. And create a more engaged membership base. One where every member could feel like they belonged.

Our first step was to create a brand manifesto. We took all the amazing strategic thinking, the vision, mission and aspirations for the future. And we turned it into a single simple, bold, engaging statement that would connect with every member and inspire action.
Cork Chamber Partner Thought Leaders Update Spring 2025 cover featuring a man speaking, next to a photo of a woman and man in conversation at a desk with a city view behind them

Create

This manifesto was more than just a simple declaration of intent. From it every other element evolved. It established the new tone of voice for Cork Chamber – the voice of a dynamic business champion.

t created the structure and framework for how they would tell their story and defined the key messages for each of their audiences – for individuals, for businesses and for the wider Cork community. And from this simple manifesto, a whole suite of collateral was created – inspiring everything from strategy plans to pull-up stands and membership leaflets to thank you cards. All were fresh, inspiring and dynamic.

Man in navy suit and red tie in circular framed portrait beside welcome letter from chamber partner
Two stacks of Cork Chamber business cards displayed at an angle, showing white front side and dark blue back side with gold geometric logo and text

Empower

The most important thing about the new brand was that across every touch point the same brand promise was being continually reinforced – to be dynamic champions for the Cork business community. When we considered how best to empower Cork Chamber to maintain this consistency, it was so evident that its designs aren’t the brands biggest touchpoint. Its people are.

The passionate team at the chamber are the welcoming face, the ambassadors and the voice the members hear. To empower them, we created engaging messaging guidelines on ‘Telling Our Story’ – equipping every Cork Chamber staff member with the tools they needed to be real champions of Cork Business.

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