Simplify
Waterford was founded by the Vikings more than a thousand years ago. It is a place with an incredible past, but one that is looking to its future. TOTEM needed to align our work with the government’s Project Ireland 2040 road map, to position Waterford as the South East’s leading city and attract international talent. Informed by stakeholder consultation and peer group research carried out by WIT’s research group RIKON, we centred our brand strategy around Waterford’s unique appeal for investors, business and employee’s alike – its work-life balance.