Simplify
Before embarking on the strategy workshop, TOTEM conducted in-depth stakeholder interviews, laying the foundation for a clear and shared vision. This process reinforced the Foundation’s purpose – to help people receive the best possible care, experience, and outcomes, while fostering a community rooted in compassion and support. It also brought clarity to the values and motivations driving its supporters, ensuring every future brand decision would be authentic and relevant. And it crystallised its position as “A community committed to making things better.”